Verify your website in Google Search Console to get useful search insights. Google Search Console is a powerful tool to analyze search data. Google Search Console is the most reliable source of search data from Google. You need the Google Search Console for detailed analyses of your website. I show you two things in this article:
- What is Google Search Console?
- How do I use Google Search Console for my website?
- What are the functions of Google Search Console?
What is Google Search Console?
Google Search Console is an online tool by Google. Google Search Console provides you with detailed information about your website. The tool shows you how often Google crawls your website, how many URLs of your website Google has indexed, and whether there are HTML errors on your website.
Furthermore, Google Search Console gives you insights about the performance of your website in Google . These are the metrics that are provided:
How many times users have clicked on URLs of your website on Google SERPs.
How many times have your URLs appeared in Google SERPs.
- Click-through rate
The ratio of Clicks to Impressions.
- Average Position
The average Position of your URLs in Google SERPs.
How Do I Use Google Search Console for my Website?
To use Google Search Console, verify your website. Verify your website in Google Search Console this way:
- Open your web browser.
- Go to the Google Search Console website
The Google login page is opened.
- Enter the Email address or phone number of your Google account in the field Email of phone number.
- Enter your password in the field password.
- Click sign in.
The Google Search Console page shows up.
- Click ADD A PROPERTY.
The Pop-up window to add a property is opened.
- Enter the URL of your website in the field.
- Click Continue.
The page to verify your website is opened.
- Click Alternate methods.
A window with methods of verifying your website is opened.
- Click the radio button HTML file upload.
- Click VERIFY.
A window with Instroctions about how to erify your website via HTML file upload is opened.
- Follow the instructions.
Once you have followed the instructions of step 12, your website is verified in Google Search Console.
If you do not know how to upload the HTML verification file to your web server, then follow this instruction.
How Do I Upload the HTML Verification File to my Web Server?
- Open your FTP client.
- Connect to your web server.
- Open the root directory of your website.
- Upload the HTML verification file to the root directory.
- Close your FTP client.
The HTML verification file is uploaded to your web server.
Once you have uploaded the HTML verification file to your web server, follow the instructions of step 12 at point 3.
What are the Functions of Google Search Console?
Google Search Console has more functions than the ones that are explained in the section In this section I show you the most important functions:
“HTML improvements” is a tool that helps you with . The tool provides you with information about these topics:
- Duplicate Content
- Meta Description
Links to Your Site
“Links to your site” provides you with information about the backlinks of your website. This means, the tool shows you how many websites link to your website. Furthermore, Links to your site shows you to which URL other websites link.
“Internal Links” provides you with the internal link profile of your website. Analyzing the internal link profile helps you to detect which URL gets most internal links.
“Crawl Stats” shows you how many pages Google crawls daily.
“Index Status” shows you how many URLs of your website are indexed by Google.