The Optimizer For Faster Websites activates browser caching and GZIP compression on your WordPress site. Thus, your website gets much faster. Since pagespeed is a ranking factor of Google, Optimizer For Faster Websites helps you to improve your rankings.

More than 700 WordPress users trust my plugin. Download Optimizer For Faster Websites at the WordPress plugins page.

What Does Optimizer For Faster Websites Do?

Optimizer For Faster Websites enables browser caching and GZIP compression on your WordPress site. Browser caching and GZIP compression increase the pagespeed of your website.

What is Browser Caching?

Browser caching allows web browser to save files from websites. The browsers use a cache to save the files. Therefore, the technique is called browser caching. Let me explain browser caching with an example:

Websites consist of various file types:

  • HTML
  • JavaScript
  • PHP
  • JPEG
  • PNG

When you visit a website, then your web browser downloads all the files from the web server of the website. Files like HTML, JavaScript, PHP, and images do not change often. JavaScript files and images probably do not change in years. So, why should your web browser download the files? Wouldn´t it be better to save the files in a cache?

This is what browser caching does. Browser caching saves files from websites in a cache. The cache of the web browser. Thus, the browser does not need to download the files every time that you visit the website. Therefore, the pagespeed of your website increases. Your website loads faster.

Note:

Browser caching works only, when the user visits your web site at least two times. The first time that a user visits your web site, his browser downloads all the files of your website.

What is GZIP Compression?

GZIP compression is a technique to compress the files of your website. Compressed files are smaller. Thus, your page loads faster. The pagespeed of your web site increases.

How Do I Install the Plugin?

Before you install the plugin, download the plugin from the download page.

How Do I Download the Plugin?

Download Optimizer For Faster Websites this way:

  1. Open your web browser.
  2. Go to the download page of the plugin.
  3. Click Download.

Optimizer For Faster Websites is downloaded. Once you have downloaded the plugin, upload the plugin to your website.

How Do I Upload the Plugin to My Website?

Upload Optimizer For Faster Websites to your WordPress site this way:

Prerequisites:

  • Download Optimizer For Faster Websites.
  • Download a FTP client.
  • Get the login data to your FTP account:
    • name of the FTP server
    • user name
    • password
  1. Unzip the directory of Optimizer For Faster Websites.

Note:

This is the directory that you have downloaded in step 3 of How Do I Download the Plugin?.

  1. Open your FTP client.
  2. Connect to your account.
  3. Open the root directory of your website.
  4. Open the directory wp-content.
  5. Open the directory plugins.
  6. Upload the directory from step 2 of How do I download the Plugin? in the plugins

Optimizer For Faster Websites is uploaded to your WordPress site. Once you have activated the plugin, the plugin in your WordPress admin section.

How Do I Activate the Plugin?

Activate Optimizer For Faster Websites this way:

Prerequisites:

  • Download Optimizer For Faster Websites.
  • Upload Optimizer For Faster Websites to your website.
  1. Open your web browser.
  2. Go to your WordPress admin section.
  3. On the menu click on Plugins.
  4. Search Optimizer For Faster Websites.
  5. Click Activate.

Optimizer For Faster Websites is activated.

How Do I Use the Plugin?

Use Optimizer For Faster Websites this way:

Prerequisites:

  • Download Optimizer For Faster Websites.
  • Upload Optimizer For Faster Websites to your website.
  • Activate Optimizer For Faster Websites.
  1. Open your web browser.
  2. Go to your WordPress admin section.
  3. click Tools on the menu.

A submenu is opened.

  1. Click PageSpeed Optimize.

The options page of the plugin is opened.

  1. Thick the checkboxes Browser Caching and GZIP Compression to activate both.
  2. Click save settings.

Browser Caching and GZIP Compression is activated.

Definitions:

Pagespeed

Pagespeed is a metric that describes the time that your website needs to load. Pagespeed is a ranking factor. Thus, your website must be fast. A good pagespeed is 2 seconds. When your website needs more than 2 seconds to load, then optimize your website.

You may test your pagespeed with webpagetest.org. When you need to optimize your website, then use PageSpeed Insights.

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Connect to your webserver with FileZilla

FileZilla is a FTP client. Connect to your webserver with FileZilla this way:

Prerequisites:

  • Download FileZilla.
  • Install FileZilla.
  • Get the login data for your FTP account:
    • name of the FTP server
    • user name
    • password

 

filezilla
Filezilla
  1. Run the FileZilla Desktop App.
  2. Enter the name of your web server in the field Host.
  3. Enter your username in the field Username.
  4. Enter your password in the filed Password.
  5. Click Quickconnect.

You are connected to your web server.

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