Breadcrumb Navigation for WordPress

Categories SEO, WordPress
WordPress Breadcrumb Navigation Plugin

Breadcrumb Navigation for WordPress

Breadcrumb navigations have 4 benefits:

  1. Breadcrumb navigations give users a good orientation
  2. Breadcrumb navigations improve the internal linking.
  3. Breadcrumb navigations help Google to understand your website better.
  4. Breadcrumb navigations may increase the CTR in SERPs.

In this article I show you how you may build a breadcrumb navigation for your WordPress site. So, I guide you through this:

What is a Breadcrumb Navigation?

A Breadcrumb navigation is a navigation on your website. Breadcrumb navigations show your visitors where they are within your website. Let´s say you wrote an article about breadcrumb navigations. You called the article “Breadcrumb Navigation”.

Let´s say you included the article in the category “WordPress”. Then the breadcrumb navigation looks like this:

Home > WordPress > Breadcrumb Navigation

The breadcrumb navigation shows the user the current page.

How do I build a Breadcrumb Navigation?

Breadcrumb Navigation with Structured Data Code
Code of a breadcrumb navigation
WordPress Breadcrumb Navigation
WordPress breadcrumb navigation

The first image is the source code of a breadcrumb navigation. The second image shows how a breadcrumb navigation looks like. The example of image 1 includes structured data. Structured data helps Google to understand your website. When you mark content with structured data, then the structured data appears in the snippet of the SERP.

WordPress creates posts and pages dynamically. So, there is no separate file for each post. This means, you cannot copy and paste the code of the first image into each post. The solution is to create a plugin that generates breadcrumb navigations dynamically.

There is a great plugin for breadcrumb navigations with structured data. The plugin is called Breadcrumb Navigation for SEO with Microdata. I recommend you using the plugin, instead of building an own one. Therefore, I explain you how to install and use the plugin.

How do I Download Breadcrumb Navigation for SEO with Microdata?

Download the plugin this way:

  1. Open your web browser.
  2. Open the Download Page of the plugin.
  3. Download the plugin.

The plugin is downloaded.

After having downloaded the plugin, upload the plugin to your web server.

How Do I Upload the plugin to my web server?

Upload Breadcrumb Navigation for SEO with Microdata this way:

Prerequisites:

  • Download Breadcrumb Navigation for SEO with Microdata.
  • Download a FTP client.
  • Get the login data to your FTP account:
    • name of the FTP server
    • username
    • password
  1. Open your FTP client.
  2. Connect to your web server.
  3. Open the root directory of your web server.
  4. Open the directory wp-content.
  5. Open the directory plugins.
  6. Upload the downloaded file to the plugins
  7. Close the FTP client.

The plugin is uploaded to your web server.

After having uploaded the plugin to your web server, activate the plugin.

How Do I Activate Breadcrumb Navigation for SEO with Microdata?

Activate the plugin this way:

Prerequisites:

Upload Breadcrumb Navigation for SEO with Microdata to your web server.

  1. Open your web browser.
  2. Go to your WordPress admin section.
  3. Click Plugins in the menu.
  4. Click Installed Plugins.
  5. Search for Breadcrumb Navigation for SEO with Microdata.
  6. Click Activate.

The plugin is activated.

How Do I Use Breadcrumb Navigation for SEO with Microdata?

Use Breadcrumb Navigation for SEO with Microdata this way:

Prerequisites:

Activate Breadcrumb Navigation for SEO with Microdata.

  1. Open your web browser.
  2. Go to your WordPress admin section.
  3. Click Breadcrumb Menu in the menu.

    WordPress Breadcrumb Plugin
    Breadcrumb Navigation for SEO with Microdata

The administration page of the plugin is opened.

Note:

If you do not use one of the optional themes, then chose Default.

  1. Choose your theme.

Note:

Write something that indicates the place on the website where the user is. For example: You are here:

  1. Enter the text of the breadcrumb navigation in the field Breadcrumb Text.
  2. Select the color of the breadcrumb text in the field Breadcrumb Text Color.
  3. Enter the name you want to be shown in place of “Homepage” in the field Title of the Homepage.
  4. Select the color of the links of the breadcrumb navigation in the field Color of the links.
  5. Select the color for the text that shows the current page in the field Color of the actual page.
  6. Click Update Options.

The breadcrumb navigation is activated.

Definition:

CTR

CTR stands for Click-Through rate. The CTR is the ratio of clicks to impressions. Let me illustrate CTR with an example:
• Your website showed up 100 times in Google SERPs for the search term “x”.
• People clicked 5 times your URL in the Google SERPs.
• The CTR of your URL for the search term “x” is 5/100 = 5%.
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SERP

SERP stand for Search Engine Result Page. A SERP is the page that you see, when you search for something in Google, Bing, or Yahoo.
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Connect to your webserver with FileZilla

FileZilla is a FTP client. Connect to your webserver with FileZilla this way:

Prerequisites:

  • Download FileZilla.
  • Install FileZilla.
  • Get the login data for your FTP account:
    • name of the FTP server
    • user name
    • password
  1. Run the FileZilla Desktop App.
  2. Enter the name of your web server in the field Host.
  3. Enter your username in the field Username.
  4. Enter your password in the filed Password.
  5. Click Quickconnect.

You are connected to your web server.
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Breadcrumb Navigation for WordPress
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