Breadcrumb Navigation for SEO with Microdata has two advantages:

  1. The plugin includes a breadcrumb navigation in your WordPress site.
  2. The breadcrumb navigation is visible in rich snippets on SERPs Google .

Plus, you may use the plugin with every WordPress theme.

What is a Breadcrumb Navigation?

Breadcrumb navigations give visitors of your website a better overview. Breadcrumbs show the current page of a user. Furthermore, breadcrumbs show how the user got to this page. Let me explain the functionality of breadcrumbs with an example:

  • Let´s say you wrote an article about breadcrumb navigations. You named the article Breadcrumb Navigation.
  • Let´s say you included the article in a category that is named WordPress. The breadcrumb navigation looks like this:
  • Home > WordPress > Breadcrumb Navigation

How Do I Install the Plugin?

Before you install the plugin, download it from the download page.

How Do I Download the Plugin?

Download Breadcrumb Navigation for SEO with Microdata this way:

  1. Open your web browser.
  2. Go to the download page of the plugin.
  3. Click Download.

The plugin is downloaded. Once you have downloaded the plugin, upload the plugin to your WordPress site.

How Do I Upload the Plugin to My Website?

Upload Breadcrumb Navigation for SEO with Microdata to your WordPress site this way:

Prerequisites:

  • Download Breadcrumb Navigation for SEO with Microdata.
  • Download a FTP client.
  • Get the login data to your FTP account:
    • name of the FTP server
    • user name
    • password
  1. Unzip the downloaded directory.

Note:

This is the directory that you have downloaded in step 3 of How Do I Download the Plugin?.

  1. Open your FTP client.
  2. Connect to your account.
  3. Open the root directory of your website.
  4. Open the directory wp-content.
  5. Open the directory plugins.
  6. Upload the directory from step 2 of How do I download the Plugin? to the plugins

Breadcrumb Navigation for SEO with Microdata is uploaded to your website. Once you have uploaded the plugin, activate the plugin in your WordPress admin section.

How Do I Activate the Plugin?

Activate the plugin this way:

Prerequisites:

  • Download Breadcrumb Navigation for SEO with Microdata.
  • Upload Breadcrumb Navigation for SEO with to your WordPress site.
  1. Open your web browser.
  2. Go to your WordPress admin section.
  3. Click Plugins on the menu.

The plugins page is opened.

  1. Search Breadcrumb Navigation for SEO with Microdata.
  2. Click Activate.

Breadcrumb Navigation for SEO with Microdata is activated.

How Do I Use the Plugin?

Use the plugin this way:

Prerequisites:

  • Download Breadcrumb Navigation for SEO with Microdata.
  • Upload Breadcrumb Navigation for SEO with to your WordPress site.
  • Activate Breadcrumb Navigation for SEO with Microdata.
  1. Open your web browser.
  2. Go to your WordPress admin section.
  3. On the menu click on Breadcrumb Menu.

The options page of the plugin shows up.

  1. In the Themes list chose your theme and thick the radio button.

Note:

If you do not use one of the offered themes, then thick the radio button Default.

  1. Enter the text you want to be standing in front of the Breadcrumb Navigation in the field Breadcrumb Text.

Note:

This should be a message that indicates the place on the website, where the user is.

  1. Select the color that you want for the breadcrumb text in the field Breadcrumb Text Color.
  2. Select the name that you want to be shown in place of “Homepage” in the field Title of the Homepage.
  3. Select the color of the links of the breadcrumb navigation in the field Color of the links.
  4. Select the color for the text that displays the current page of the visitor in the field Color of the actual page.
  5. Click Update Options.

Definitions:

Rich Snippet

Rich snippets are entries of Search Engine Result Pages that are enriched with information from microdata. A rich snippet may include ratings, breadcrumb navigations, information about events and even more.

rich snippet
rich snippet

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SERP

SERP stand for Search Engine Result Page. A SERP is the page that you see, when you search for something in Google, Bing, or Yahoo.
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Connect to your webserver with FileZilla

FileZilla is a FTP client. Connect to your webserver with FileZilla this way:

Prerequisites:

  • Download FileZilla.
  • Install FileZilla.
  • Get the login data for your FTP account:
    • name of the FTP server
    • user name
    • password

 

filezilla
Filezilla
  1. Run the FileZilla Desktop App.
  2. Enter the name of your web server in the field Host.
  3. Enter your username in the field Username.
  4. Enter your password in the filed Password.
  5. Click Quickconnect.

You are connected to your web server.

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