6 Stages of Search on Google and how You use them to improve Your Content

Categories SEO
Search Activities in Google Infographic

Every search on Google, or any other Search Engine, implicates one question or issue. To deliver the best content for a keyword phrase, it is very important to understand what the intention of the search is. This basically means you have to think like the searching person to understand what he really wants. I mean why would you try offer a used Toyota to a person that obviously wants a brand new Mercedes?

To get a deeper look inside the intention of a user’s search intention it helps a lot to try to understand in which of the 6 stages of search activities he actually is. The following Infographic gives you a first impression of the topic.

Search Activities in Google Infographic
4 Search Activities you have to know too improve the average time on page
  1. Starting
  2. This is where the search starts, it’s the initial point. Users utilize already known tools to get information about a specific topic or problem. Mostly they use Search Engines for that. So be aware of the importance of good rankings in search engines and the usage of the right keywords.

  3. Chaining
  4. Chaining is the next step in the row. It’s the click on a Snippet on the SERP. Both Chaining and Starting affect the Click-Through-Rate (CTR) of your website. The CTR is the relation between Impressions of the Snippet and the number of clicks people made on it. The important thing here is that a low CTR is a bad signal for the ranking of your page and mostly results in a worse ranking which than results in worse position on the SERP. As you already may know or suppose, a worse position on the SERP results in a worse CTR.

  5. Browsing
  6. The next stage is called Browsing. It is the act of verifying the chosen source. This verifying is more like a quick scanning of the headlines and the structure of the article. If the reader likes what he sees, he may decide to start reading your whole article. On the other hand, if he does not like the headlines and the structure he definitely will bounce! Like Steve Krug writes in his famous book Don’t make me Think ! we are always in a hurry and reading expends too much time. So we scan.
    The important word in this paragraph is bounce. A high bounce rate is a bad ranking signal which may lead into a worse ranking. And you already know what this means…

  7. Differentiating
  8. In case there is more than one possible source the reader chooses by the following criteria:

    • Quality
    • Level
    • Content
    • Reliability

    This basically means you need better content than other websites in your niche!

  9. Monitoring
  10. Monitoring means that you already impressed the reader so much that he keeps passing by from time to time. Typically users do no utilize search engines in this stage. They already know the website and don’t need to search anymore. Likely the website is saved in a bookmark.

  11. Extracting
  12. Extracting is an intense research of information. People usually only use your website for this kind of research if you provide high quality content.

6 Stages of Search on Google and how You use them to improve Your Content
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